![]() ![]() The small- and medium-sized companies that manufacture the private label products for E-mart or Lotte-Mart are the biggest victims as they are pressured to keep prices low. They do not dare complain, however, since they can’t afford losing E-mart or Lotte Mart as their main sales channels. Suppliers are perplexed at the retail giants’ private label products that are up to 50 percent cheaper than rivals. The discount chain also sells its own Lotte Ramyeon and Choice L Brownie Mix at lower prices compared to the bestselling Shin Ramyeon of Nongshim and Q1 Brownie Mix of Samyang, respectively.Į-mart’s popular private label products include rice, milk, toilet paper, paper cups and mineral water. Lotte Mart, for instance, sells Tongkeun Energy Bar, which is 500 won cheaper than Orion’s Dr. Korea’s retail mammoths Lotte Mart and Shinsegae E-mart have been chided for releasing dozens of private label products at cheaper prices compared to competitors using their dominant positions in retail. ![]() In the six days after it hit stores on May 1, the retailer’s private label product sold 2.6 times more than the original by Orion in 103 Lotte Marts nationwide. The nation’s second largest discount store chain said the “Tongkeun Choco Pie,” produced by affiliate Lotte Confectionery, is 18 percent cheaper than Orion’s and contains 20 percent more chocolate.Ī 7,200-won box with the Lotte Mart label contains 33 choco pies, six more than Orion’s box at the same price. Years after Orion changed its package color from blue to red as red appealed more in China, Lotte followed suit in 2012.ĭespite the constant copycat acts, Orion’s Choco Pie commanded over 80 percent of the domestic market with its uniquely soft and moist, chewy texture.īut the original is now facing fresh challenge as Lotte Mart earlier this month rolled out its own private label product “Tongkeun Choco Pie,” which contains more chocolate and is cheaper. In the 1980s, Orion filed another lawsuit accusing Lotte of copying its package design, but the two eventually made up in court. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |